Culture of Crime

When players find a loophole in a game that benefits them, most will exploit that loophole. In regards to online games, my view has always been that if it's possible, it's allowed. It's up to the designers and programmers to prevent and close loopholes, and not the players to police themselves.



In the case of ourWorld, a recent loophole closure prevented players from using 'dummy' accounts to buff up their main accounts through the game's gifting system. Many players had dozens of accounts, and a few had hundreds. Use of these dummy accounts let players get items that normally cost real money for free, in potentially unlimited amounts.

Here's the thing, we're not certain that practice was actually bad for the game. It may be that some number of Gems (the for-real-money currency of ourWorld) greater than we currently provide for free is what's best for the game's success. We're looking quite hard at this, actually. I'm not at all certain what the answer here is.

I am certain that closing the loophole was the correct course of action from a cultural standpoint. I think large numbers of players knowingly scamming a game is toxic to the community. Players shouldn't feel like they have to run what is obviously a scam to get the results they want from a game. Players who choose not to run the scam shouldn't feel like they're foolish for leaving 'free stuff' on the table. The entire situation creates discord and I'm glad that we've put a stop to it.

If it is decided that more free Gems injected into the ourWorld community is best for everyone, the process should be done inside the game, in a manner that's above board and for everyone. If it's not, well, then our job will be to make sure the game with the current level of Gem awards is still drop-dead-amazing. Time to go back to work!

Adam!!!
www.gameguts.blogspot.com

Ground Up in the Rumor Mill

This week there are ourWorld rumors regarding Gem Coupon Codes. To be clear:

There are no valid ourWorld Gem Coupon Codes being distributed right now!

For those not in the know, a Gem Coupon Code is a 16 digit, alpha-numeric code that, when valid, adds something like Coins, Gems, etc. to an ourWorld account.

Coupons Codes are activated on the ourWorld SETTINGS page.

We use Gem Coupon Codes for the following reasons:

• Rewards for surveys and similar offers. (usually for 20 Gems.)
• A special bonus for Newsletter readers. (always 10 Gems)
  

Both of these codes are designed to work once per account for a limited time. 20 Gem codes usually last about a week, 10 Gems codes usually last about two. After that, they just quit.

There is a second type of Gem Code Code that we don't use too often. The single use code. These codes don't expire with time, but they only work once, ever. Once HotZexyGrl12 uses the code, it's spent and her friends can't get those Gems.

Clearly a culture of Coupon Code swapping has cropped up in ourWorld. I wonder what the ratio of players who read the newsletter/did the survey is compared to the number who are swapping codes and getting them off of sites like this. There's nothing wrong with the swapping, but when we start getting angry letters from parents because the bogus code their kid got doesn't work, that's a problem. Yes, this is actually happening.

What's this all mean? It means our messaging about Coupon Codes has been lost or at least muddled. In a sense, they don't cost us anything (not counting my time.) That said, if the norm for collecting these codes no longer includes their designed purpose, we may need to change our Gem Coupon Code strategy. That might be very good news, or very bad news, for the players who rely on these codes for their Gems.

-Adam!!!
GameGuts Blog