I work in the Seattle PI building, here in Seattle. The PI (short for Seattle Post Intelligencer) is one of city's two maj0r newpapers. It's also the one that's likely to disappear first, so I've read. Other than it's failing as a medium, I don't know anything about the paper business. I don't really know much about the PI. What I do know comes from what I see when the secure elevator door opens on floors 2 and 3. On the second floor, clearly visible from the elevator, is a list of goals the paper seeks to aspire to. The last one says...Defy Gravity.
Now, underneath Defy Gravity there are some words explaining what it means. I don't know what they say. Above Defy Gravity are a number of other goals. I can't remember what they are.
That means, most of what I know about the PI can be summed up as this: They're trying to do the impossible, and they're failing.