"Our initial expectation is that sales should double at a minimum," Jack Tretton, chief executive of Sony Computer Entertainment America, said in an interview.
"We've gotten our production issues behind us on the PlayStation 3, reaching a position to pass on the savings to consumers, and our attitude is the sooner the better."
The price drop Monday was widely anticipated by industry analysts despite Sony President Ryoji Chubachi telling Reuters last week that the company had no immediate plans for one.Last week's Lie.
Wedbush Morgan analyst Michael Pachter said Sony's price reduction would not double sales but may boost them by 50 percent to about 120,000 units a month.AHA!...oh that's not Sony. No wonder it sounds plausible.
What the hell, Sony? I guess Sony thinks a lot of stupid people have an extra $500 laying around. There's nothing wrong with lowering your price. There's also nothing wrong with being honest. How about they state the obvious? They misjudged what the public will pay for a game system, and are now fixing the problem.
Why is that so hard?