I love this quote from Take Two CEO Ben Feder in a recent interview discussing the gaming press' coverage of GTAIV:
"I think we've moved the debate from 'Okay, it's not a game, it's interactive entertainment,' and it's not for kids. It's not for kids.
Okay. The CEO of the company has made it clear it's not for kids. The gaming media's figured it out. Now, when will joe-sixpack-media outlet catch on? The game=kids product model has been broken. Shattered. It's long dead. Just because kids WANT something, doesn't mean it's made for them.
Note: Have you tried Smirnoff Ice Grape? Oh my sweet heavens, that is some yummy boozy stuff! I'm sure the average 12 year old would love it as much or more than God of War 2. It must be for kids! (No, no, it is not.)