Its obvious to everyone in the industry that Club Penguin is doing things right. Will the same strategies work for teen and adult products? Of course they will.
Club Penguin owes popularity to Disneyland attitudes
I think I spend too much time worrying about the nuts and bolts of ourWorld, and not enough on creating the right attitude. I mean, the people I speak to directly get what I can generate personally, but I haven't managed to broadcast that ideology.