I just bought another pair of shoes from Zappos. My size 13's make it hard to find shoes I like in styles I like. In fact, it's nearly impossible in a brick and mortar store.
Not long after placing my order, they sent me this Email:
What does this say to me? Well, I know that everyone gets a message like this, so while I liked it, I know I'm not special or anything. What do I think it really means? I think it means the basic level of shipping/service they reserve for when they are slammed (Christmas, perhaps) and anytime they can provide better-than-promised service, they do.
Smart. That's why I recommend them. (That and their shoes are awesome.)
They also provide a link so I can market for them: My shoes. So thoughtful!