No stormy skies in ‘ourWorld’ as virtual world maker raises cash
by John Cook
“OurWorld” has already attracted a whopping 1.3 million registered users. Many of those have signed up in the past two months following a crucial marketing partnership with the online gaming portal, Miniclip.Yep, that's about it.
That’s the same distributor that helped Club Penguin, the wildly popular virtual world for kids that was sold to Disney for up to $700 million in 2007. Morton says that Miniclip has on the order of 57 million unique visitors each month, a tremendous base of traffic from which to draw.
In the next two months, Morton estimates that registered users for “ourWorld” will surpass two million. Much of that growth is being driven by Miniclip deal, which features an embedded version of “ourWorld” on its Web site.