Monday, August 04, 2008

Dizzywood's Arbor Day Foundation Event

Dizzywood is rapidly becoming the coolest play site for the under 12 crowd. Since it's very much a kids-only site, I'm pleased that I can talk it up so freely without worrying about undercutting our work on our teen-oriented ourWorld.

Three months ago (around arbor day, I think) one of the Forests in Dizzywood was chopped down by a villain. The event centered on an activity allowing the kids to get seeds and fertilizer and grow the trees back.

Yesterday, several months later, they just updated the Forest, fully grown back. The entire thing designed to show that the kids could help improve the world by growing trees. Awesome.

This is the message I received:

Hi Adam,

Here's the latest Dizzywood news to report to you (not exactly earth-shattering, but earth-impacting!):
As you may recall, about three months ago, we started an event in Dizzywood, where players were challenged to replant the trees of Wildwood Glen. (The area had been destroyed by Emperor Withering, Dizzywood's arch-villian, and players were asked to plant a tree to help the cause.)

Thanks to the efforts of Dizzywood citizens, we're thrilled to report that 15,000 virtual trees have been planted in Dizzywood, which will translate into 15,000 real trees to be planted in forests that needs them most through our partnership with the Arbor Day Foundation. (Press release attached, which will go out tomorrow.)

This accomplishment was celebrated with a party in Wildwood Glen today - and the unveiling of a statue to commemorate the hard work.

I've attached a "before the replanting" and "after the replanting" screen shot to give you some idea of the lush new landscape in Wildwood Glen. We hope this activity has shown the players of Dizzywood how each person can make a difference -- and that as a collective group, anything is possible.
And here are the pictures:


After (much better!)

I'm pleased that I planted and nurtured my share of trees as part of this whole thing. It really was fun, and this payoff puts it over the top. Once again, well done Dizzywood!


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