Twist and Shout!

Seth Godin once again transforms the obvious into the practical (making me wonder why it isn't easier to do.)

The pillars of social media site success

By Seth Godin

Why people choose to visit online social sites:

• Who likes me?
• Is everything okay?
• How can I become more popular?
• What's new?
• I'm bored, let's make some noise

None of these are new, but in the digital world, they're still magnetic.

If you want to understand why Twitter is so hot, look at those five attributes. They deliver all five, instantly.

Is this everything? If not, it covers a lot. In the case of virtual worlds, making noise isn't the only solution to "I'm bored", but it's a great one. Boredom is the thing ourWorld players complain about the most, at least to each other. Perhaps they need a few more chains to bang around with. I'm not sure I've considered the ability to be heard and seen as a primary solution to the boredom problem, but it might be the key to it all.

-Adam!!!