Wednesday, August 12, 2009

Ground Up in the Rumor Mill

This week there are ourWorld rumors regarding Gem Coupon Codes. To be clear:

There are no valid ourWorld Gem Coupon Codes being distributed right now!

For those not in the know, a Gem Coupon Code is a 16 digit, alpha-numeric code that, when valid, adds something like Coins, Gems, etc. to an ourWorld account.

Coupons Codes are activated on the ourWorld SETTINGS page.

We use Gem Coupon Codes for the following reasons:
  • Rewards for surveys and similar offers. (usually for 20 Gems.)
  • A special bonus for Newsletter readers. (always 10 Gems)
Both of these codes are designed to work once per account for a limited time. 20 Gem codes usually last about a week, 10 Gems codes usually last about two. After that, they just quit.

There is a second type of Gem Code Code that we don't use too often. The single use code. These codes don't expire with time, but they only work once, ever. Once HotZexyGrl12 uses the code, it's spent and her friends can't get those Gems.

Clearly a culture of Coupon Code swapping has cropped up in ourWorld. I wonder what the ratio of players who read the newsletter/did the survey is compared to the number who are swapping codes and getting them off of sites like this. There's nothing wrong with the swapping, but when we start getting angry letters from parents because the bogus code their kid got doesn't work, that's a problem. Yes, this is actually happening.

What's this all mean? It means our messaging about Coupon Codes has been lost or at least muddled. In a sense, they don't cost us anything (not counting my time.) That said, if the norm for collecting these codes no longer includes their designed purpose, we may need to change our Gem Coupon Code strategy. That might be very good news, or very bad news, for the players who rely on these codes for their Gems.

GameGuts Blog

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